Four Advantages to Using Rickshaws to Advertise Your Business
Pedicabs are bike taxis used for navigating around town. People love them not only because they’re enjoyable to be in, but also for the fact that they’re a “green” mode of transport. And as their popularity continues to rise, lots of brand have seen their great potential and are using them for marketing purposes. Pedicabs are a great medium for direct outdoor advertising for a number of reasons. Let’s take at look at why they can be of great benefit in marketing campaign:
Generally speaking, it’s cheaper to advertise on a rickshaw than on traditional media–magazines, radio and TV. Considering the great number of people your ad will be seen by, the value you get could pay off several times over. Quite a number of businesses are enjoying the benefits of advertising their services/products on rickshaws at affordable rates. But this form of marketing is not just limited to small businesses; larger companies such as HBO also use them to increase brand awareness among locals. Online businesses can also make use of rickshaws as an advertising medium to supplement their online marketing campaigns.
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As a mobile form of advertising, pedicabs will expose your brand to as many people as possible in a given hour. As the driver makes his way through different places, lots of people will see the advertising or branding on the back, and there’ll be enough time to read the message. Since the rickshaw will pass close to foot traffic, you can be sure that the visibility will be very high. The more distance the driver cloaks in a day, the greater your brand’s visibility.In a town like San Diego where a lot of people troop into town for various conventions all year round, pedicab advertising can be a great sponsorship opportunity for your business.
Perfect for distributing samples
What better way to have your marketing materials and product samples distributed than using rickshaws? If you have to samples you want to give to potential customers, these three-wheeled bicycles will perfectly double up as the distribution channel. If all you need is to distribute pamphlets and brochures, you can be sure they’ll be handed to many people, as the pedicab can cover quite a distance in a day.
Pedicabs are eco-friendly
When you consider that pedicabs are very much a “green” or eco-friendly mode of transport, there is hardly a reason not to like them. So you’ll be promoting a clean and sustainable transportation mode whenever you advertise with a pedicab company. When people who enjoy getting around town with pedicabs see the branding on the pedicab, they are likely to create a positive association with your company.